RUCHIKA UPADHYAY

Assistant Product Manager across YSL, Prada, and Miu Miu at L’Oréal Travel Retail. * Flagship Campaign Execution (YSL Summer): Led end-to-end execution of YSL Summer, a campaign exclusive to Travel Retail, alongside key launches (Libre Berry Crush, Prada Market), bridging marketing strategy with retail & digital execution to deliver cohesive 360° brand storytelling across all consumer touchpoints, while managing visibility tools, content strategy & management and stakeholder alignment. * Portfolio & Launch

* Drove the digital and omnichannel transformation of India’s premier luxury retail destination, orchestrating seasonal 360° campaigns and brand activations at Phoenix Marketcity Pune. - Led seasonal 360° and large-scale campaigns across fashion, beauty, fragrance, dining, and entertainment, with ATL, digital, influencer, and phygital activations. - Drove the digital storytelling transformation of Phoenix Marketcity Pune — repositioning it from a retail hub to a destination for luxury and lifestyle experi

- Designed and executed brand campaigns for leading clients in fintech, lifestyle, and consumer tech, including CRED, INDmoney, Groww, CASHe, and Jeevansathi. - Directed creative planning across Instagram, YouTube, LinkedIn, and Twitter/X, shifting from conventional ads to experience-led storytelling. - Shaped campaign narratives and pitches for new clients, helping position Owled as one of India’s fastest-growing creative agencies.

- Reimagined the guest journey across 50+ properties by designing and automating processes for efficiency and scalability. - Coordinated community-driven cultural events and campaigns, engaging 400k+ global travellers through the Zo World platform.

Enactus is one of the very few organizations that tap into the student's entrepreneurial spirit and make them use the power of a business to sustain sections of society. It is a great platform for enlightened students to make a meaningful change in society while gaining the required experience, skill, and contacts for a successful career.

Unschool is a marketplace for students to learn anything and everything. They are an ed-tech startup recognized and awarded by the Govt of India under the Startup India scheme. I was responsible for generating leads and strategizing to increase their social media presence on all social media platforms.

- Implementing a radical shift from conventional social media methodologies to an experience-driven and engaging strategy projecting a 300% increase in their engagement. - Creating avant-garde content spanning videos and posts leading to a 200% increase in their followers across 7+ social media platforms.

As a member of the core committee I was: - Project Leader of Project Shaakha (It converts the unused branches of bamboo plants, to make organic straws)

- Generating 200+ leads by contacting and communicating with 600+ various industrial firms. - Understanding the Intellectual Property requirements of various clients and negotiating deals with 600+ clients.

Think Tank- Marketing and Advertising club of SCMS Think Tank intends to be the connection between students’ creative efforts and real life marketing crises, and organizes events that require them to think on their feet and be dynamic in nature.

Buddy Committee is a body of the International Cell, whose main motive is to help International Students.

Ananya- Cultural Wing of Sympulse Sympulse is the biggest college fest in Pune. Sympulse, with its inception in the year 2009, is the international student fest of Symbiosis Centre for Management Studies, Pune. Spread across a span of five days, the fest provides students from junior and under graduate colleges a chance to participate and explore.

I have represented my school, Pawar Public School at CERN (European Organization for Nuclear Research) as a part of the EUMIND Cultural Exchange Program in the Netherlands and Switzerland along with Swiss Bank and United Nations.