Rae Lin

Managed major APAC events, and efficiently delivered marketing kits consistent with the brand recognition Aligned the manifold interests of the headquarter and APAC marketing, sales, technical and creative teams

Oversaw the online sales and development of user experience and customer journey across all service platforms (web/app). Oversaw and optimized omni-channel CRM programs. Contracted developing cost with multiple promotion mechanisms. Reached out to potential influencers and maintained the relationships. Instituted the editorial department and the procedures manual for content marketing editorial calendar and personnel management. Supervised a team of 8 full-time employees, 10 part-time workers.

Consolidated the SOP for campaign management Planned and coordinated IMC & Digital campaigns Nominee of Cannes Lions International Festival of Creativity 2015 (Promo & Activation) Winner of Spikes Asia Festival of Creativity 2015 (Bronze-Promo & Activation) Winner of 4A Creativity Award 2015 (Gold-Promo & Ambient Media, Silver-Interaction) Winner of Kimberly-Clark Global Best Campaign of the Year for Taiwan Branch (2014) Winner of the 35th Times Asia-Pacific Advertising Awards 2013

Preliminary member of neo@Ogilvy. Consolidated the campaign management and administration manual. Partnered with multidisciplinary teams in developing media planning & monitoring systems Winner of the 13th Click Awards (Cerebos & Lenovo, 2011) Winner of the 4A Creativity Award 2010 (Mercedes-Benz, 2010)

Doubled the traffic and the membership of official communities. Tripled the official website traffic and membership. Conducted the annual digital marketing plan. Oversaw and elevated online sales activities and performance via official online channels. Monitored and optimized the online-to-offline campaign performance through data analysis. Developed the performance of online communities and implemented the social media strategy to support the brand’s ambition. Optimized O2O loyalty program.

Winner of Best Planner and Campaign of the Year of GroupM (2008) Oversaw the performance marketing execution with the key clients. Preliminary member of Interaction Department. Consolidated the campaign management and administration manual.

Student Ambassador of Queen’s University of Vienna Innovation Program (2016), The Most Creative Award of the United Nations Children's Fund Summit (2016), Student Representative of MEI Program of Toronto Star Feature Report (2015), Student Ambassador of Young Women of Influence Event (2015)