Rafael Silva Schacht

-Responsible for the implementation of the business strategy - Scouting and supervision of the artistic development of the label - Relationships management with artists, managers and business partners - Preparation, planning and management of marketing, social media and media strategy campaigns - Planing, coordination and execution of promotional schedules and Label showcases - Planning, organization and management of artist bookings - KPIs performance optimisation and data analysis

- Management of business agreements for the “Electronic Town” parties and the "Dream Beach" festival in Chile - Development of sales and marketing strategies - Development and maintenance of working relationships with key partners and sponsors - Negotiations with event venues and service providers - Procurement of financial sources - Generation of budgets, sales forecasts and sales reports

- Leading the research and development department and implementing the innovation strategy across the company - International representation of the company in Europe - Development of new products, packaging and processes - Development of branding and marketing campaigns for new innovations - Co-development of the first market research study on tomato consumption in Chile - Development of new markets and channels - Generation of reports, annual budgets and forecasts

- Support of the Administration, Sales & Marketing, Operations, HR and Finance divisions - Generation of forecasts, sales and cost reports - Contracts review and their compliance with current legislation - Implementation of the digital invoicing system (2016) and new management software - Implementation of the professionalization guidelines of the family business - Main responsible for the creation of the Executive Board