Rama Rajkumar

• Exponentially boosted Conversion (15%) and drastically slashed Return rates (25%) for E-Commerce Retailers by implementing FitFinder, Snap’s Sizing solution for accurate fit and size recommendations. • Owned Project Leadership for client onboarding, FitFinder integration and implementation with pivotal involvement in driving successful product lifecycles from inception to release. • Collaborated with Architects/TechLeads to co-ordinate and support integration management lifecycle.

• Pivotal in understanding client’s digital architecture and responsible for translating business needs to technical requirements by creation and maintenance of User Stories. • Engineered product recommendations for client’s e-commerce platform using Adobe Target implementation (Client-Side and Server-Side). • Worked alongside Analytics and Insights teams to perform segmentation and optimization, including A/B and Multivariate testing.

• Evaluated Cross-Functional dependencies to drive As-Is and To-Be process flows without further downstream impacts. • Developed Azure Logic Apps to schedule and integrate data flows from multiple flat file sources to Production database via API, FTP and URL. • Identified the root cause for production defects and tracked bugs and support issues in Basecamp. • Compiled complex SQL queries to extract ad hoc reports from multiple database tables for data validation.

• Performed data migration of legacy Lotus Notes lease management system to Salesforce (CRM) enterprise solution with intermediate ETL implementation. • Functioned across Salesforce and ETL development teams to create and implement over 300 attributes across 25 database tables and restructure existing tables in Data Warehouse schemas. • Enriched product functionality by 35% by applying reusable data transformation methodology in ETL jobs using Datastage.