Renaud Besnard

UK lead for large advertiser/agency marketing. - Marketing operations, scalable marketing platform & best practices shared across Google EMEA - Core positioning and narrative frameworks - Industry thought leadership programme for top UK advertisers/agencies - Supporting EMEA VP on European Marketing planning for 2009 - Team management/recruitment of 2-3 associate managers

Definition and execution of Google UK's marketing strategy in support of the direct sales organisation, focusing on our managed accounts (the largest UK advertisers) and top agency networks. - Country-level strategic planning lead, including alignment with Sales, Research and PR teams - Messaging and positioning for core pitches - Online & offline campaigns (events, roundtables, webinars, microsite, telemarketing, DM, iGoogle gadgets) to drive advertiser/agency acquisition and e

- Lead incubation of new Corporate Performance Management portfolio with ambitious revenue growth targets (+500%) - Position, drive awareness and generate demand generation campaigns for OBA product portfolio - Recruit and develop a comprehensive OBA channel: Big 4 and business consultancies, global integrators and outsourcers, business intelligence specialised boutiques, ERP/CRM integrations - Orchestrate UK OBA marketing, partner, pre-sales, sales and technical community and busin

- Strategy and go-to-market lead for Microsoft's second Server revenue line and the company's largest 2005 product launch - Orchestrate awareness, demand generation, partner recruitment/enablement/activation and field readiness activities across segments - Develop vertical industry propositions for solution category - Manage $400K budget ex-launch and multiple cross-functional v-teams - Public and Analyst Relations UK spokesperson for solution category

- Managed vertical marketing planning for Manufacturing, Utilities and Government solutions - Ran qualitative and quantitative research to develop strategy and value propositions - Drove insight-based campaigns: direct and online marketing, events, telesales - Supported VP EMEA executive strategy through ad-hoc planning - Managed market information budget ($500K pa)

- Provided marketing support to technology firms ranging from SMEs to Corporate (Alcatel, Matra, Nortel Networks) - Managed qualitative and quantitative research to support market entry, positioning strategy and partner research

- Carried out a marketing communications audit targeted at European channels and strategic accounts - Core recommendations presented to senior audiences: positioning, account and vertical marketing

Marketing Strategy

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