Reuben Chircop

I lead the strategic direction and execution of our product roadmap, driving innovation and growth in digital advertising. I foster an environment where creativity thrives, ensuring we remain at the forefront of industry advancements. To enhance team performance, I implemented a coaching process tailored to individual needs, boosting both development and productivity. Additionally, I improved existing products to elevate customer experience while promoting collaboration across teams.

I provid Product Management and Innovation consultancy to organisations and startups, assisting teams with ideation, testing, and solution-building. I leed cross-functional teams to develop comprehensive product requirements for new features and enhancements, and I collaborate with marketing teams to create effective go-to-market strategies for product launches.

I serve as the primary product advisor to the CEO, providing strategic guidance on product direction and initiatives. I support the executive team as a sounding board, offering insights from product and customer perspectives. My input, informed by extensive experience and current market data, helps shape our strategies and decisions, ensuring our product offerings align effectively with customer needs and market trends.

I led the entire product pillar, managing Product Managers, Product Marketing, Design, User Experience, and Research teams. My portfolio included one main product and four sub-products, supported by an innovation team of product managers, researchers, and contracted engineers. I oversaw the execution of OKRs, ensuring alignment with annual objectives and milestones. Additionally, I fostered strategic alignment, clarified initiatives, and developed robust OKR strategies to drive measurable achievements.

I built the privacy pillar for CCleaner, transitioning the organisation from a focus on optimisation to privacy. I mentored the product and design teams, fostering collaboration and trust. By instilling a culture of rapid prototyping and validation, I accelerated our release-to-market strategy. I promoted thought leadership, explored new product ideas, and drove growth for legacy products while ensuring strategic cohesion with stakeholders. Additionally, I directed hiring and training to build a strong team

I acted as a hybrid innovation Product Manager, driving the privacy and identity proposition during its early stages. I managed new initiatives, leading the "AntiTrack" project, which resulted in a startup acquisition and generated over $40M annually by its second year. I expanded product offerings based on consumer needs and explored growth opportunities through partnerships and acquisitions. Additionally, I presented market insights to leadership and led cross-functional teams from concept to delivery.

I created and led the product vision for optimisation on PC and Mac, establishing the desktop performance optimisation pillar. I conducted competitive analysis and product testing to validate new initiatives, defining a strategic path based on market trends and user behaviour. I monitored trends using research from Gartner and IDC, maintaining an actionable competitive analysis. I collaborated with marketing teams, analysed user data for informed decisions, and liaised with stakeholders to align strategies.

I led the desktop performance and optimisation portfolio across PC, Mac, Android, and iOS, overseeing product strategy from ideation to delivery. I collaborated with monetisation, acquisition, support, marketing, and technical teams to ensure a unified approach. I created short- and long-term roadmaps to enhance customer value and ROI. Additionally, I monitored the market for opportunities, communicated updates to stakeholders, ensured adherence to legal and UX best practices.