Richa Kumar

Enabling specification sales

Collaborating with consultants, EPC, System Integrators, and Customers which will help in getting LAPP as an approved make for various projects at country level by fulfilling make approvals’ requirements at Pre bid & Post order execution through technical discussion, fulfilment of technical documentations as well as conducting tech days & seminars; Brand positioning through value propositions Supporting sales growth by increasing new projects opportunity funnel from right basket of products

Analyzed market activity on fireplaces, aviation, lighting and imaging, solar cells and infrared heaters Learned to facilitate inside sales for the organization Segmented the market according to various applications where Infrared can be used efficiently and analyzed the segments in terms of market activity in India Proposed a positioning for NEXTREMA against current available solution and suggested market price for NEXTREMA to be accepted by the customers using feature benefits analysis

Full time teaching; taught students from second year and third year of engineering in electronics department; academic project guide; co-editor of departmental magazine; parent teacher guardian

Operations Management; Operations and Market Research; Strategy; Finance; Marketing Management; Sales management

VLSI; Embedded Systems

Digital Electronics; Semiconductor Devices and Analog Electronics; Micro-controllers and Microprocessors; Embedded Systems; VLSI