Richard Conn

Growth marketing and demand generation leader experienced in delivering against aggressive goals. • Leveraged paid search, paid social, association, ABM, and content syndication programs to drive customer acquisition, international expansion, and cross-sell/upsell motions. • Drove 40% YoY company growth to $250m+ ARR while maintaining CAC and generating positive cash flow, resulting in $3B+ acquisition by Hg Capital in one of the largest PE deals of 2024.

Led a global team of 10 senior marketers driving demand generation for a publicly-traded B2B platform. • Responsible for all paid and organic search, lead aggregators, affiliate, appointment setting, content syndication, paid social, display, and referral marketing with an $18M annual budget. • Drove 58% pipeline growth and 28% MRR gains over first three quarters ($536M -> $687M ARR). • Grew organic search traffic 22% YoY with focused campaign of link building and content generation.

• Led an international team of 12 marketers. • Increased SEM revenue while simultaneously decreasing cost/revenue by 23%, contributing to a 16x growth in share price. • Saved $2.2M by analyzing marginal efficiency of keywords to identify under-performers, leading to spend optimization that maintained volume and revenue at lower cost. • Tripled non-brand SEO traffic through inbound linking, technical SEO, and content development to drive double digit growth in annual recurring revenue.