Robb Beal

Executive-level contributor to the world-wide Laszlo sales organization. Role is effectively field-based product management (with a strong emphasis on user experience) for a converged web communications suite sold to Cable and Telecom customers. * Key part of a small sales team that closed numerous $1+ million deals and considerably more $250-750K deals with very high success rates, displacing incumbents in all cases * Thought leader for sales organization. All RFP responses, competitive analysis, solution

Directed User Experience for Primary DHTML/AJAX Web Application with Desktop App-like Sophistication and Interaction Complexity Owned All * User Research * Prototyping * Functional Specification * Interaction Design * Information Architecture * User Assistance Design Managed Outsourcing of the App’s Visual Design * Wrote the RFP * Choose the Winning Design Firm * Managed Project Web Engineering * Implemented Complex HTML-CSS Layouts

Design Lead for Large-scale (millions of users) Web Application Redesign for Scottrade.com * Lead Designer for All Major New Site Functionality (including innovative redesign of an extensive personalized home page) * Conceived of Initial Designs, Usability-tested Paper Prototypes, and Made Key Design Recommendations Design Lead for Large-scale Web Application Redesign for Charter Communications * Innovative Consumer Web Portal Design * Heuristic evaluation of existing Consumer Webmail UI

Founder. Led every aspect of the design, engr, and marketing for Spring, a groundbreaking social software app--yes, social software in 2002!--for Mac OS X. * Led Spring prouct design, including conceiving and implementing a number of interactions for which there were no precedents. * Directed engr team to ensure Spring was true to the product vision and implemented to functional spec. * Owned all marketing Featured in the NY Times here, http://www.nytimes.com/2003/02/27/technology/circuits/27inte.html

Member of 2 person team that created Watson for Mac OS X. * Generated hundred of thousands of dollars revenue in 6 months—this was breakthrough sales for an OS X app at the time. * Won two major awards (see Awards) * As UX lead, dramatically enhanced Watson's visual and functional user experience. Created consistency among the (then) 16 disparate sub-apps. * Apple chose to bundle a competitive product (to Watson) with OS X (v10.2). It was announced in May 2002.

Green Chemistry. Life Cycle Assessment.

Minor in Chemistry. Long-time interest in Green Chemistry.