Robyn Jayne Lopez

- Community Management Lead for Hatten & Estadia Hotel - Digital Marketing Strategist for all Digital & Social Media Campaigns for Hatten & Estadia Hotel - Lead executor in all hotel and CSR events for Hatten & Estadia Hotel

- Public Relations, Partnership & Social Media Specialist for Resort World Genting Theme Parks. - Opening Team for Southeast Asia’s Most Anticipated Theme Park & Sky VR (Virtual Reality Park)– Genting SkyWorlds - Lead event coordinator for Sky VR Media Launch (Nov 2019), The VOID: Avengers End Game Launch (Dec 2019), & Spookadilly Halloween – Indoor Theme Park Halloween event. - Head of Marketing Content & Strategies (Online and Print) for assigned business assets at Resort World Genting Theme Parks.

Integrated Marketing Communication is a contemporary approach in marketing communication that highlights the strategic process used to plan, execute and evaluate measurable brand communications programmes through strategic integration of different media such as advertising, Internet marketing, public relations, direct marketing and sales promotion.