Rodrigo Moura

• Creation of relationship journeys and multichannel communication strategies, including e-mail, push, SMS, Internet Banking, among others; • Application of AB tests and campaigns optimizations • Use of the Salesforce Marketing Cloud platform to operationalize communication journeys; • Integration with the Performance (analytics) and Creation (writing and design) team to develop the campaign; • Clients: Bradesco Prime, Stone

• Campaign creation and data management in Salesforce Sales Cloud; • Responsible for the analysis of paid media campaigns and segmentation with the best return; • Responsible for generating B2B lead capture KPIs from Latin America; • Assistance in holding events; • Client: Google Cloud Latam

• Attendance to the internal areas of the Abril Group; • Development of customized communication strategies for each area; • Construction of slit of communication, creation of mailing and database segmentation according to the campaign objectives; • Omnichannel campaign creation: Email Marketing, SMS, Direct mail, Telemarketing, Magazine Insert, Google Adwords, Facebook Ads, Instagram Ads and Linkedln Ads; • Campaign optimization, seeking to increase performance and reduce costs, based on multiple KPIs;

The graduation in Business Administration of the PUC-SP forms professionals capable of articulating the critical thinking to the managerial action. Oriented towards a holistic (humanistic and numerical) vision, the course empowers managers able to develop their career in the occupational space from the operational level to the strategic level, working as a team and adapting to the most diverse organizational structures and cultures.