Roxana CRISTESCU

- Define and implement the CRM Roadmap - Manage the software development process (SCRUM methodology) using Jira - Write specifications, product description, documentation using Confluence - Collect and implement customer requirements - Create the marketing collaterals and product website http://www.ace.solutions - Monitor the competition and analyse the market

- New countries data load projects - Research and analysis of country-specific data sources - Specifications for data collection and delivery systems - Data testing and quality check - Handling and coordination of bulk data requests from clients

- Strategy, Budgeting, Structure - Managed the Business Information team of 18 FTE - Data excellence strategy in terms of coverage and quality, to meet D&B's standards - Introduced D&B's Value Added Products to the sales force and to the market - Launched and managed the D&B TRADE® Program in Romania - the first private Credit Bureau - Research & Development to keep the best-on-market service level - Visited major clients (banks, leasing, factoring, telecom) as product consultant

- Implemented the international marketing strategy of the company - Research of external markets and targeted verticals - Competition surveys - Own and third party events - Lead generation - Press releases, case studies, collaterals - Coordinated the marketing actions & resources in subsidiaries - Product Marketing for the Software Development Division - Indirect sales (Partners) support

- Managed the Business Information team of 8 FTE - Increased 3 times the productivity of the production team by technological means - Decreased the production cost by 70% - Research & product development, reaching the best-on-market level - Managed the Risk Evaluation Methodology implementation project - Conceived new services for the very large clients (banks, leasing, factoring, telecom) and acted as service consultant in the sales process.

- Helped set up the Romanian branch and build the business plan - Created the local market strategy, marketing plan, market study, pricing policy, competition survey - In charge of product and credit risk trainings for employees - Product development according to the local market’s specificity - Created a team of 4 Call centre operators and set up the pre-sales process - Reached a success rate of 25% meetings from calls - Created all standard external-use communication materials

- Localization and administration of Kompass online B2B directories and systems – database, emailing tool, online marketplace, online tendering - Involved in product development based on market feedback - Communication link with the parent-company in all product-related topics - Developed and localized collateral, presentations, web presence - Product training and pre-sales support for the sales force of 20 FTE - Supervised a Call centre of 8 FTE

Professional Diploma in Management, Change and Performance Management

Professional Certificate in Management, High Performance Management, Finance and Information Management, HR, Client Relationships Management

Journalism and Mass Communication Studies, Journalism, Communication