Ruben Paya

During my time at Onefootball I helped bring the world’s football stories to every corner in the world. Working directly with Onefootball’s growth team, I was responsible for developing and implementing data driven growth strategies for the Spanish speaking markets. I was continuously seeking for new agencies and influencers to create new campaigns that helped us bring our product to all the football fans.

During the traineeship as Online Marketing and Product Manager at Wando, I had the chance to get a broader vision of the online marketing environment and to approach marketing initiatives from a performance perspective. As a Marketing and Product Management Trainee I was responsible for creating and optimizing campaigns for Wando in Google Ad Words and Bing Ads. I also worked together with the web designers and with outsourced content creators for Wando’s comparison websites.

As a Marketing Intern at AbeBooks, I worked closely with the company’s marketing, account and PR departments in implementing strategies to grow and retain our customer base in the Spanish speaking countries. I did so by building attractive website sections and book suggestions based on customers’ data. I was involved in several projects to help sellers to get more visibility. I helped brainstorming and building website sections that highlighted the sellers’ shops and their personal stories.

Cross Cultural Communication and Crisis Management

Marketing and Product Management

International Business and Marketing

Advertising and Public Relations