Saad Saleem Malik

• Developed Deep Dive Key Account Management training for BASF key account managers • Developed Deep Dive Digital Marketing training for BASF stakeholders • Conducted Primary research to gather information regarding BASF Projects and solutions • Helped redesign GBM/M newsletter for inhouse consultancy • Worked with SAP SuccessFactors

• Managed Key clients: British Council, Coca Cola Pakistan, Deutsche Welle, Higher Education Commission, Lahore School of Economics, Oxford University Press, Publishers Association, Pakistan Publishers & Book-sellers Association. • Provided decision-making insight, and alternative, actionable recommendations to brand managers for increasing brand equity. • Analyzed market trends, consumer insights clear & concisely, focusing on fact-based actions.

Courses taught * Principles of Marketing * Marketing and Business Development * Management Information Systems * Strategic Management * Business Policy

• Developed, and implemented digital marketing strategies with a focus on contents for Government of Punjab, Pakistan. • Corresponded for all brand communications on digital and press media. • Coordinated in scoping, planning, and execution of digital deliverables for all contents and day-to-day digital activities. • Collaborated cross-functional teams to support the achievement of business and brand objectives in the short and long term.

The Master of Arts degree in "International Management & Information Systems" (IMIS) prepares students for leadership roles in a globalized economy in which the intelligent use of IT systems is becoming a critical success factor. Business Marketing Management, Business Intelligence (SAP BW/4HANA), E-Business (completed Google Search Certification, Google Measurement Certification), Information Management, Entrepreneurship, Office365, SPSS, SAP Fiori, SAP SuccessFactors & SAP B/4 HANA, KNIME

Field(s) of study: Information and Communication Technologies Thesis: Impact of Business Intelligence on Working Capital Management & Firm Profitability in Pakistan Business Intelligence & Data warehousing, Business Process Modelling, E-business, IT Entrepreneurship, ERP Systems Implementation, Information Management & Security, IT Methods, Mathematical & Statistical Analysis, Project Management Practices.

Major: Business Computing Honors: Deans honor list (x2), Marketing Intern, University Representative at MARCON 2011, General Knowledge competition finalist at Punjab Youth Festival 2012