Sabine Dufaux

Teaching Digital Strategy - http://bit.ly/gpHQNF

Cominmag (www.comingmag.ch) is a Swiss publication that specializes in the communication and advertisement fields. Cominmag Columnist Sabine Dufaux writes about Strategic Planning and shares her views on how culture, innovation and technology are shaping our fast moving world. http://www.cominmag.ch/mag/categorie/com-strategique/

Working on consumer insights, understanding emergent technologies and their consequences on our behaviour patterns and building digital strategy for challenging markets. Listen, learn and share in the way to better understand our world. Always looking to help clients: you and yours.

Teaching social media to students in Community Management and Social Media at the SAWI (Swiss Marketing and Advertising Institute)

A hybrid role bridging account planning and media. Market and brand analysis, consumer insights, trends, benchmarking, briefing of the creative team, strategic proposals, media planning, client presentation for existing accounts and new business. Training other members of the account team.

Managed a portfolio of accounts, dealing with all aspects of a client campaign: branding, communication, video production, Internet, project follow-up.

Managed a portfolio of accounts, dealing with all aspects of a client campaign: branding, corporate identity, advertising, edition, Internet, project status follow-up and billing process.

In charge of Switzerland (French Part) - Helped develop and implement communication strategy for the national conference event: branding, art buying, media planning. - Coordination and follow-up of sponsorship for events - Helped develop strategic and creative process for the new corporate identity

Planned, designed and produced complete web solutions for the company like multilingual corporate website, bilingual extranet and microsites. Performed market research and statistical analysis of competitors and clients