Sabrina Gandulfo

• Conducted market research and competitive analysis to assist in evolving and operationalizing company’s positioning. • Collaborated with internal teams to support creation and distribution of sales and marketing content learning about SaaS in cybersecurity. • Supported website, product, and marketing launches.

• Held internal workshops relating to new DAM features and processes. • Led projects related to the DAM system, gaining knowledge on change management, APIs, metadata, cloud, and SQL. • Supported the team with project management activities regarding business processes optimizations and digitalization.

• Streamlined the European Marketing & Advertising department by relating its activities to the overall business goals. • Supported the team in expanding the Digital Asset Management system, Cloudinary. • Led change management projects by analysing, optimising, and creating business processes using Tableau, PowerBI and BPMN tools.

• Gained leads for clients and created and improved their sales funnel. • Coordinated and scheduled meetings between the customer and leads. • Performed data analysis and reporting of KPIs to identify growth potential.

• Nurtured old and negotiated new partnerships with smartphone manufactures in South America. • Conducted thorough analysis of accounts performance and KPIs, and created business plans and forecasts. • Anticipated issues in processes and partner experience and proposed solutions and improvement plans.

• Performed reporting, tracking, pricing, and performance analysis of products as well as making marketing strategies for them. • Managed projects with e-commerce teams to enhance and optimize online portals, while managing CRM and push notification for users. • A/B tested and improved customer journeys and user experience on different channels to maximize conversion rates.

• Analysed insertion orders and managed multiple campaigns. • Worked with paid media team to ensure marketing and advertising materials met necessary guidelines and stayed on budget. • Performed reporting analysis on discrepancies of impressions, clicks, conversions, and spent budget.