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Samia Lograda

Bis 2018, Marketing/Product Manager EMEA & NA, Becton Dickinson
Morges, Schweiz

Fähigkeiten und Kenntnisse

Go-to-market strategy
Marketing plan
Marketing Campaigns
problem solver
business driven
solution-oriented
Brand awareness
Price Management
Project management
assertiveness
Sales Optimization
Salesforce CRM
vendavo
execution

Werdegang

Berufserfahrung von Samia Lograda

  • 1 Jahr und 4 Monate, Sep. 2017 - Dez. 2018

    Marketing/Product Manager EMEA & NA

    Becton Dickinson

    *Accountable for the development and the implementation of marketing activities in Europe and North America. *Establishment of annual marketing plan. *Market analysis and targeting of key players *Partner with sales to execute account planning and achieve key business objective.*Creation and lead of the 1st pharm system digital campaign «World Thrombosis Day».*Support the core team for the development of a new product.*Lead product training for the anticoagulant portfolio to customer facing teams.

  • 4 Jahre und 8 Monate, Jan. 2013 - Aug. 2017

    Marketing/Price Leader EMEA

    Becton Dickinson

    Manage the pricing for Europe and Emerging Market - 90% of the total revenue.*Strengthen market knowledge with quantitative and qualitative data*Support the implementation of the pricing strategy per segments: pricing guidelines *Execute the yearly price increase exercise*Creation of a “Quote to cash" process*Management of a specific program to optimize revenue for a targeted audience (Awarded in 2015) *Influence internally to implement dedicated pricing software for price execution

  • 9 Monate, Apr. 2012 - Dez. 2012

    Customer Account Management

    Becton Dickinson

    Manage the customer relationship while being a support to the sales team and maintaining KPI. *Create and maintain customer satisfaction through order management and shipping *Support to Sales Representative in optimizing sales performance *Continuous improvement: process, collaborative approach, and service level *Management of the 1st collaborative planning led by customer facing team

  • 2 Jahre und 2 Monate, Feb. 2010 - März 2012

    Entrepreunership

    Sam's Coffee - Entrepreunership

    Evaluation for the feasibility to implement my own coffee shop in Grenoble. Business case, market and financial study, benchmark, suppliers and partnership identification and negotiation.

  • 2 Jahre und 2 Monate, Feb. 2010 - März 2012

    Entrepreunership

    Sam's Coffee - Entrepreunership

    Evaluation for the feasibility to implement my own coffee shop in Grenoble. Business case, market and financial study, benchmark, suppliers and partnership identification and negotiation.

  • 7 Monate, Juli 2009 - Jan. 2010

    Project Manager

    Concorde Logistics

    Manage continuous improvement and day-to-day support for the fluctuation of the activity, reporting to the site director.*Optimization of our products database through the creation of a centralized tool to replace the 3 existing systems.*Inventory reconciliation and implementation of an EDI to help the merge of 3 companies*Technical support for all units of the company

  • 7 Monate, Juli 2009 - Jan. 2010

    Project Manager

    Concorde Logistics

    Manage continuous improvement and day-to-day support for the fluctuation of the activity, reporting to the site director.*Optimization of our products database through the creation of a centralized tool to replace the 3 existing systems.*Inventory reconciliation and implementation of an EDI to help the merge of 3 companies*Technical support for all units of the company

  • 1 Jahr und 6 Monate, Jan. 2008 - Juni 2009

    International Customer Service Representative

    Concorde Logistics

    Create and maintain customer satisfaction through order processing Ensure shipment of goods with carriers

Ausbildung von Samia Lograda

  • 4 Jahre, Sep. 2003 - Aug. 2007

    Marketing

    Inseec Business School of Chambery - France

    Major in International marketing. Main competencies in leadership skills, communication, finance and sales.

Sprachen

  • Englisch

    Fließend

  • Französisch

    Muttersprache

  • Spanisch

    Gut

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