Sara Peng

- Responsible for the growth of online sales for a high-end Korean skincare brand in the US. Define the sales strategy based on the market insight and analysis. Achieved a GMV of over $1.5 million in the first year of launch - Collaborate with brand manager to develop the brand marketing strategy based on the understanding of target consumers, markets, and competitions. Coordinate the internal resource allocation and monitor the execution to achieve the business objectives.

1. Analyzed the sales data and market data on a daily basis to derive insights and optimize the business accordingly, including Amazon PPC ads, listing design, SEO, etc. As a result, maintained the No.1 market share in the responsible categories all the time 2. Responsible for the monitoring of all operating metrics, especially KPIs of inventory. Identified the abnormalities in time and optimized them to ensure a healthy sales status