Ankit Kathuria

• Leading marketing function encompassing online & offline media, brand, CRM & community initiatives • Managing a diverse team of 10 marketing managers representing 7 different nationalities • Launched integrated marketing campaigns across online & offline mediums for Philippines & India

Led growth marketing for 4X growth in rider acquisition Launched Uber’s first brand campaign Built the digital marketing, analytics & design team for region Started online & offline marketing campaigns for driver acquisition using Facebook, Google, classifieds, Print, Radio, Outdoor & Cinema Developed Math For Marketing with analytics & research being the backbone of decision making for media mix Planned go-to-market strategy for various product initiatives like Dial.uber, UberMoto

Led the digital marketing function with mobile first approach for OLX South Asia region. Built in-house team & infrastructure along with external strategic partnerships with a vision to establish centre of excellence for digital & mobile marketing for OLX in India from both performance & brand building standpoint.

Digital Marketing Brand Management & Offline Marketing Sales Management Project Management

Marketing, International Business & Operations