Sarah Lee Shepard

Hello, I am an user experience designer and information architect. That’s a fancy way of saying that I am structuring, organizing and labeling information to make it easy for people to understand, find and manage it. I am an user researcher too: I prepare and conduct usability testings, do the analysis and presentations of the findings and finally give recommendations for further refinement of the applications across all platforms (desktop/ mobile/ tablet/ car).

Reviewing an existing automotive app doc using on connected car features. Creating user flows and wireframe a to optimise the app. Making the app easier and more fun to use by creating seamless user interaction between the smart phone and the car navigation system.

Developing the concept for a sport website with meeting the special requirements of different stakeholders concerning the site content and user guidance.

Developing concepts for different automobile applications. e.g. creating an easy-to-use online booking tool for rental cars.

Research and Analysis of existing websites to redesign the website for meeting users and business goals. Wireframing different approaches for redesign.

Preparing and conducting bi-weekly usability testings, analysing and presenting the findings and giving design recommendations for further refinement of the apps across all platforms (desktop/mobile/ tablet/car).

Developing creative concepts for a automobile campaign as well as producing wireframes, wireflows, sitemaps and clickable prototypes for the website realisation.

Preparing, conducting, analyzing and presenting results of bi-weekly usability testings for websites, mobile applications and services within Nokia.

Working for a creative agency in digital marketing on various projects for the brand Audi as their leading agency in the digital world. Responsible for the representation of the end user by employing different methods for gathering end user needs, requirements ans goals. Developing benchmarks in the automotive industries and describing them in detailes interaction concepts.

Heuristic Analysis and Competitive Audits, Stakeholder Interviews, User Profiling and Scenarios, Concept Modeling, Organization Design and Sitemap Development, Process Flow Development, Wireframe Design

User Centered Design, Interface Design, Use Case Spezifikationen, Pattern Design, Prototypendesign, User Interface Evaluation

Grundlagen der Informatik, Mediendesign, Medienkonzeption, Human Computer Interaction, Softwareentwicklung, Projektmanagement, Bild-und Bildraum, Kurzfilm