Sarah Erichsen

Reporting directly to the COO and CEO, I lead the strategic and operational restructuring process for lala Berlin's ecommerce business against ambitious targets. I oversee a team of 4 in Berlin, multiple remote freelancers and an external agency. My team manages Buying, Online Marketing (Social, Content and Performance), IT, Logistics, Product and Customer Care.

Invited to join Department 47 (a marketplace for Premium Fashion) as Head of Merchandising to build up a merchandise, planning, sales and account management team from scratch.

Reporting to the VP of Fashion, my role was to buy into both niche designers and major key brands for the European and North American Market while continuously increasing gross margins and overall revenues

Leading the team responsible for building up the categories Women’s Apparel, Lingerie and Swimwear from scratch, achieved to double the revenue share from 6% to 12% of total revenues

Comprehensive curriculum comprising all relevant aspects of Fashion Management such as Product/ Brand Management, Buying, Marketing, Communication, Retail Management, Competitive Analysis, Finance and Accounting • Various field projects for example with MOSCHINO, Cond ́s Nast or L’Oreal

• Education on all relevant fields around Media and Communication • Strong focus on Journalism, Online-Communication and Political Studies