Sean Otto

I do Consumer Insight research and Community Management for U30's clients. A whole lot of fun! Some of my duties include: Managing research projects through all phases of research design, data collection, analysis, and presentation leading to a variety of strategic and tactical decisions impacting bottom line sales and increased consumer and competitive awareness Managed proprietary consumer social communities (panels) used for market research purposes Monitored consumer trends via various Social media

Market Research / Consumer Insights: •Developed, implemented and analyzed a community experience using SEO, SEM and online campaigns increasing growth 150% while reducing costs and streamlining procedures. •Responsible for operations of survey services (EFM) managing implementation and client relationships . •Responsible for Marketing campaigns and analytics for various panel recruitment activities. •Developed a BI/CRM system for key business metrics and growth effectively increasing response time to r

I did a variety of things and really enjoyed the grass roots work at Qualtrics. I loved developing EFM (survey software) solutions for clients and providing analysis for their projects. The business development and strategy coupled with analytics was what I really enjoyed the most. I also: •Developed Marketing & Customer insight communities, internal and external for Global 2000 companies. •Conceptualized, developed, and managed a corporate survey software solution (EFM) used in Global 2000 companies (man

Three courses of interest stand out most in my experience. An Information Systems class on Change, a Knowledge Management course and the most enjoyable of all, an applied Competitive Intelligence course. All amazing and perspective changing! Activities and Societies: I mainly did research. What