Sebastian Hof

Leading the New Retail Transformation Program: P&Cs vision to become Europe’s no. 1 omnichannel fashion retailer by 2026. o Managing cross-functional teams ensuring timely roll-out of new omnichannel systems across Europe. o Supporting the transformation process to a scaled, agile organization. Supervising the Retail Innovation Team, utilizing lean startup methodologies to drive research and development of future, disruptive retail services.

Managed the corporate licensing division of Villeroy & Boch, with focus on eCommerce growth and global expansion.

Directed the operational implementation of digital B2B and B2C business models, specializing in shareconomy and personalization.

• Developed and implemented new digital business models. • Designed and implemented the corporate venture arm for strategic startup investments. • Led collaboration with startups and managed investment initiatives, identifying valuable partnerships and driving impactful outcomes. • Supported business units in digitalization projects

• Developed business model, including strategy, market analysis, and business case conception. • Managed projects, products, marketing, sales, and investor relations. • Led stakeholder management and led a team of 12 employees.

Collaboration in research projects in the areas of business process analysis, software design, user studies

Lecturer Business Informatics, Administration Consulting Workshop

Responsible for the successful migration to SAP Business by Design

Web-Development & Consulting

Consulting of international clients and development of complex web portals.