Selcuk Kaya

Responsible for company foundation and operations in the USA.

Online Marketing; - Search Engine Marketing - Remarketing & programmatic (Google, Criteo, RTB House) - SEO - Aggregators (Mitula, Trovit) Strategic Marketing; - Developing marketing strategy & execution - Monitoring the competition & market CRM; - Supporting sales teams with analytical data - E-mail marketing Social Media Management Creative Agency Relations Management

Strategic Marketing; - Responsibilities in Strategic Marketing and CRM Manager - Third Party Partnerships (esp. banks, telecom operators) CRM; - Responsibilities in Strategic Marketing and CRM Manager - Churn management & loyalty design Online Marketing - Creating online media strategies - Online media buying & broadcasting process - Social media advertising operations - Website and e-mail usability - SEO Call center operations management

Strategic Marketing; - Developing marketing strategy & execution - Increasing company revenue & managing ROI - Coordinating the cooperation between marketing partners: creative, category management & IT - Monitoring the competition & market - Developing marketing skills & the mindset; in-house and via consulting CRM; - Developing customer management strategy & execution (Customer segmentation) - E-mail marketing (esp. focusing on targeting & creative optimization)

Planning; - Annual database marketing campaign plan preparation - Developing KPI’s - Optimizing the strategy Execution; - Managing marketing lists & targeting - Developing process design, coordinating channels & departments - Managing the measurability; conversions, revenue/target realization, etc. - Enrichment and management of customer database according to the targets - Designing related materials and training staff about CRM, for the channel (Branch, Call Center) and head office staff

Responsible for management of outsourced outbound activities to Siemens with team management with (3 employees), directly reports to Call Center Manager.

Direct Banking / Call Center