Selina Kiefer

Consulting small and medium sized businesses in the DACH region on how to grow with the Google marketing solutions

- Implementation of regular reading events for kids at Yunus Emre Institut Berlin - Encouraging children from families threatened by the risk of poverty to read

Brand Management, Trademarks: Mezzomix, Sprite, Lift, Fanta - Responsible for creating and presenting monthly brand performance reports - In charge of creating brand one pagers used for sales negotiations

Topic: The Future of Banking In-depth analysis and presentation of the challenges and opportunities with regards to mobile payment in Germany

Online Marketing Project: SEO Optimization, Website content updates, Google My Business set-up, Facebook marketing

- Supported the publication of the book "Online Marketing" from Ralf T. Kreutzer - Proofread and formatted articles in the field of online marketing - Researched new approaches and techniques in online marketing

Topic: Coca-Cola in 2050 - Sustainability at Coca-Cola Imagining and designing the world in 2050, including challenges and opportunities, and translating these insights into a coherent set of ideas as to what these mean for the future of Coca-Cola. Results - including ideas with regards to changes in the product portfolio, distribution, packaging etc. - were presented in front of the Board of Directors including the representatives of the Sustainability department.

Topic of Bachelor Thesis: "Encouraging brand loyalty among young millennials for the luxury kitchen brand Gaggenau"

- Competitive overview, including pricing gaps and marketing strategy analysis - Website and digital assets audit, including competitor and internal review

- Development of a Marketing Strategy for the introduction of a private label - Definition of USPs and buyer personas

- Planning and onsite support of Bosch New Product Launch Event 2014 - Development of a turnover analysis tool in Excel - Development of a quality control system

E-marketing, Communications, Service marketing, New product launch

Entrepreneurship, Contemporary Issues in International Business

Bachelor grade: 1.5 Linguistic and regional focus: French speaking world, Focus on Marketing related courses, Activities and Societies: International Business Consulting e.V.