Seng Teong Chua

Spearheading digital transformation in the field of asset management, maintenance and IR4.0 (IoTs, Camera analytics, Machine Learning) across 1060 fuel stations across the country.

Created and lead the Venture Capital arms of the group with AUM of USD 75million to invest in Seed to Series B startups across Asia.

• Part of executive management team, involved in matters from company incorporation to investor fund-raising • Executing B2B marketing initiatives focusing on major financial institutions in Asia, Europe and Russia • Responsible for sales and international business expansion. Achievements include expanding to 5 Asian countries in 2 months. • Personally established a partnership with a Spanish bank consortium • Successfully exited to the largest Bank in Malaysia

• Conceptualized, planned, rolled-out and managed end-to-end a self-owned spa. Featured in 8 national magazines and established partnership with companies such as Microsoft, IKEA, Amex and Ogilvy & Mather • Exited the business successfully to a local entrepreneur

• Driving business development and new strategic business initiative particularly in areas of B2B merchant/ retailers acquisition and retention • Managing innovations within the group • Creator of a global travel/events deal trading platform (Dealgecco.com) • Internal consultant to improve sales process for Thailand (Ensogo.com) and Singapore (Deal.com.sg) operations

• Managed all sales, marketing, public relations and tender submission responsibilities • Created product diversification roadmap. Extended existing product portfolio by successfully signing a partnership with a Finnish company to be the first in Malaysia to distribute directional audio speakers

Under the CEO office with multiple projects ranging from overseeing the development of 30 retail stores run by 400 staff to Merger & Acquisitions projects worth USD 1.3 billion in India and Indonesia. Other responsibilities include board presentations, KPI benchmarking, writing strategic position papers on new technologies, defining store customer journey, retail marketing and launch of handset subsidy and bundling.

• Managed a portfolio of 56 companies in Forum Nokia - provided marketing and troubleshooting support • Conducted compatibility testing on 3G phones for third party music, streaming videos and games

Strategy, Branding and Marketing

Computer Systems