Seren Deniz

• Orchestrated the integration of 50+ internal systems and middleware architectures across 10+ countries, ensuring a unified and scalable platform. • Defined product roadmaps in collaboration with 30+ stakeholders, translating complex business needs into data-driven platform visions impacting 9.5+ million active users. • Translated 50+ intricate workflows into actionable product definitions, bridging the gap between business and engineering while managing architecture trade-offs.

• Improved core user journey and process efficiency by 25% by analyzing high-volume transactional funnels and isolating drop-off bottlenecks using SQL and Power BI. • Boosted user satisfaction ratings by 15% through a scalable user feedback loop. • Aligned priorities across teams, involving 30+ stakeholders; coordinated with external vendors to customize and deploy secure API solutions. • Drove feature prioritization and roadmap development based on user research and market analysis.