Shannon Troyka

In charge of executing the Walmart Wellness Center program in 1K Supercenters across the U.S. Ensured field compliance during each event week by managing field teams, overseeing client market stores, and handling client communications during the event weekends. Directed 10 Territory Managers, 18 Regional Mangers, 60 Market Ambassadors, and over 1,000 Wellness Ambassadors with budget management of $500K per weekend event. Consistently exceeded key performance metrics.

• Spearheaded development and execution of a successful reality television technology make-over show that was broadcast on Fox, the Website My Home 2.0; the 1st region to do so for the account that reached over 100K households. Surpassed targeted impressions by 250% and exceeded targeted new subscription rates by over 300%. Orchestrated and led strategic execution of consumer events for the account with the Philadelphia Phillies’ Ryan Howard, James Earl Jones, and Pittsburgh Steelers' Willie Parker.

A full service, independent advertising agency based in Pittsburgh, PA and 1 of the “Top 100” ad agencies and “Top 75” digital agencies in North America.Accountable for development of strategic targeted marketing plans and programs for clients. Directed budgets of $500K to $2M per project. Conducted new business development with existing & new clients, as well as brand equity and brand positioning analyses. Developed/executed an award winning non-traditional advertising campaign for Zippo that won 2 Addy's

Promoted at this promotional rewards company that develops impactful, traffic driving programs to reward consumers in a wide variety of retail sectors. Opened the LA office and brought in new accounts and new business that exceeded annual revenue goals by 100% while managing programs and budget, and directed a staff consisting Account, Creative and Operations. Project budgets ranged from a few hundred dollars to $8M. • Landed the promotion for the 2nd Lord of the Rings movie from New Line Cinema.

Strottman drives sales and delivers a brand experience through custom, customized, and open-sourced premium and product innovation. Executed strategic and promotional programs that brought in customers and increased average check sales/purchases with the use of either brand building strategies, premiums and/or licensed partners for clients, managing budgets and accounts between $1 - $3 million dollars. Clients included Taco Bell, Disneyland, Disney Stores, Kmart, Unocal 76/Tosco, Days Inn, Mrs, Fields Coo