Shruti Nandanwar

• Managed CRM segmentation and lifecycle campaigns across international B2B markets, contributing to a 20% increase in CRM engagement. • Executed Google Ads and Meta Ads campaigns across multiple markets, testing audiences and creatives to improve campaign efficiency. • Analyzed 1,000+ customer and campaign records using Tableau and Excel, reducing reporting time by 30% and supporting GTM decisions. • Supported GTM execution through product launches, field marketing, customer engagement.

• Managed 25+ multi-channel campaigns across Google Ads and Meta Ads, improving CTR by 15% through audience and performance optimization. • Monitored CTR, ROAS, CPC, conversions, spend and campaign KPIs to evaluate performance and identify optimization opportunities. • Increased organic traffic by 15% through SEO, content and website updates using SEMrush, Yoast SEO and WordPress.

• Designed quantitative research studies and structured questionnaires aligned with business objectives. • Analyzed customer and market data to identify behavioral trends, customer segments and growth opportunities. • Applied Full Profile Conjoint Analysis and A/B testing to support pricing and product positioning decisions. • Developed customer segmentation models and presented research findings through dashboards and reports.

MBA candidate specializing in innovation and management, with a strategic vision and expertise in understanding customer environments, optimizing operations, and demonstrating strong leadership. Currently pursuing an MBA, I bring strong communication, creativity, analytical thinking, and collaboration skills to contribute to the success of my studies and drive progress in my career.

Bachelor of Technology in Biotechnology graduate with a solid foundation in molecular biology, genetic engineering, and bioinformatics, complemented by a solid foundation in digital marketing and management fundamentals. With a background in both science and marketing, I apply my cross-disciplinary knowledge to contribute to innovative solutions in research and healthcare, blending technical expertise with strategic thinking.