Simmi Sinha

• Point person for print production, packaging, UX/UI and web projects; collaborating with industrial engineers, developers, vendors and clients throughout the product development process. • Managing layouts for iOS and Android mobile, touch applications and websites. • Maintaining company band by streamlining and upholding brand standards via web content/presence, packaging, in-store collateral, email blasts, retargeting ads, and marketing materials (including brochures and client presentations).

• Versioned in-store signage for Buxom's largest launch - Buxom Eyeshadow Bar - resulting in a 3-week record-breaking delivery of $131K (of $490K in Sephora); 28% of Buxom sales. • Contributed to the promotions and signage which led to +322% to forecast within the first in-store month of Buxom Eyeshadow Bar, driving an overall + 30% to Sephora forecast for the brand.

• Used Adobe Creative Suite 6 to create POP displays by analyzing planograms and assortments. • Collaborated with major cosmetics brands to manage design and production of packaging and print materials. • Streamlined operations by minimizing shipping costs; contributing to a $4.1 million profit increase and decreased per-unit costs since employment.

Organizational Communication, Communication Campaigns, Nonverbal Communication, Interpersonal Communication, Social Psychology, Business Statistics, Media Communication, Marketing, Digital Marketing