Somali Singh

Mentor in a Startup (Gurgaon, India) of Ecomm retail, a soon to be launched ecommerce retail platform for footwear technology solutions. I am taking care of the overall go to market strategy for the business including the social media initiatives.

Launched & Planned successfully a customer engagement platform as a launch-pad for the new concept selling introductions into the product category. Due to enormous success, the platform will launch globally. Met & exceeded the challenge to efficiently backup and disaster recovery system for the customer database. Grew & sustained a profitable portfolio by supporting healthcare delivery, education, and training in India.

 Executed brand strategy and innovative market initiatives for a pioneer brand in the Anti Vertigo therapy. Held accountability for tracking deadlines, deliverables, resources, and timelines throughout  Strategizing marketing plans for the portfolio in the targeted markets as per the insights derived from customer/brand research and monitoring the implementation plan.

Led the development and execution of comprehensive strategies for managing a Gynecology portfolio Championed successful strategies to improve messaging, market position, and value proposition. Held accountability for managing & executing various marketing activities to drive brand recognition, including root cause analysis, brand repositioning, & tactical brand launches.

Handled multiple Product portfolio: Plasma Products – Globucel(IVIG), Albucel (human Albumin), Factocel VIII (Plasma derived human factor VIII) Helped in growth of Plasma portfolio & contributed to launch of a new super specialty Nephro division Organised global conferences in Haemato-Oncology with Dr. Anton Hagenbeek

Corporate Finance, Leadership, Brand Management