Sonia Tapia Martínez

Analyse the market potential and implement a sales and marketing customized strategy within all business segments Regular face to face activities, meetings and presentation to promote hotels Organise sales missions and blitzes Target high-end agencies for top end and leisure hotels Negotiate and consolidate MICE preferred agreements Networking events organization in key cities Corporate RFP contracting Leisure / FIT contracting

Analyse the market potential and implement a sales and marketing customized strategy within all business segments Regular face to face activities, meetings and presentation to promote hotels Organise sales missions and blitzes Target high-end agencies for top end and leisure hotels Negotiate and consolidate MICE preferred agreements Networking events organization in key cities Corporate RFP contracting Leisure / FIT contracting