Soumyakant Mallick

• Build client relationship through exceptional results, enabling business driven discussions and presentations with C level executives from commercial analytics and global brand Team • Onshore POC for the offshore advanced analytics team • Developed market mix modeling for European markets to understand promotional activity effectiveness (TV, Display ads, Search ads, Social ads, Social networks, Print etc.) and recommended appropriate budget mix

• Spearheaded and managed the marketing management team of 6 members • Comprehended the client’s business problem and provide solutions using advanced analytical techniques • Instrumental in strategizing the marketing mix modeling and optimization for the Fortune 500 companies • Executed a physician segmentation model using combined k-means and hierarchical clustering approach for a fortune 100 pharmaceutical company

• Spearheaded and mentored the Business Analytics team of 5 members • Conceptualize modeling framework extensively on insurance premiums and claims data; explored the data and presented the findings to the top management • Developed a multiple regression model to determine the critical factors for the property insurance claims • Developed a decision tree model to predict the fraudulent nature of an insurance claim

• Led the engineering goods procurement team and the engineering department of 20 members • Instrumental in deciding procurement policies and analyzing key trends in company spending and inventory • Developed an Analytical Hierarchy Process (AHP) Model for Vendor Assessment and Selection

Marketing and Operation

Mechanical Engineering