Stefani Lu

I help small to medium start-ups to test its product/concepts in China-market. I provide marketing & strategy consulting to established brands.

ν Little Freddie is an organic baby food brand founded in London since 2014 with cross-border E-commerce model to sell in China. It has obtained No.1 position in China puree segment since 2017, with rapid growth. ν Led digital campaign development in a growth-hacking mind-set. One campaign in May achieved 300 thousand user growth through growth-hacking. ν Led Y2018 biggest project – master brand re-launch. ν Built brand first PR project within 2 weeks with highest media ROI achieved.

ν Found a business from scratch, gained operational profit since 2nd month – A Latin America concept bar with tailored tour. Gained brand awareness and sales through social media and word of mouth building. ν Designed Spanish class & tailored trip to Latin America. Successfully led through a semester class via recruiting through growth marketing.

ν Led Kiss & Hershey brand merge strategy to re-obtain business momentum & built new leadership team’s confidence on China business. ν Built new business model for brand Hershey to gain its business momentum, includes. - Disruptive joint seasonal campaigns with start-ups to drive brand point-of-purchase. - Wedding channel new strategy to increase brand consideration. - E-commerce channel portfolio study to grow business scale and efficiency.

ν Developed 3-year strategic direction for health segment, revamp portfolio roadmap through insights & opportunities identified by market research. ν Built the most fast-track proposition – achieved 3 months from ideation to contract gate clearance, reshaped Opco’s focus from whitening to health segment. ν Led post launch evaluation for Y13 biggest launch. reshape communication strategy to improve mix performance.

ν An integrated role with brand planning, innovation, media-buy & 360 brand activities. ν Led 12 co-branding campaigns within 3 years, achieved 10% annual growth. ν Led 9 TV copies dev for co-branding Campaigns.

Marketing, Advertising, Economics, Accounting etc.