Stephane Pinheiro

Develop paid search program strategies and analysis for clients on both a local and regional level (e.g., identifying target audience, geographic, timing/scheduling strategy) • Demonstrate a strong understanding of the client’s products, competition, industry and marketing objectives; and be able to translate them into search strategies • Write and deliver media strategies, and oversee the translation of these strategies into final media recommendations

• Working technical knowledge of best practices for SEO • Experienced skills in managing and setting up Google Adwords Accounts • Ability to create and develop search engine marketing strategies and proposals for clients in various industries • Ability to measure impact on conversions and revenue from improvements • Knowledge on Google Analytics, Google Adwords, Search Console, MOZ, and other relevant search engine marketing tools • Reporting relevant KPI’s

Creating and maintaining Search Engine Marketing (SEM) campaigns (Google Adwords, Bing Yahoo ads) for hotels and hotel groups across multiple ad platforms. • Analysing, developing and implementing onsite and offsite SEO strategies for new and existing clients. • Monitoring and analysing existing performance of current clients using recognised KPIs and implementing actions and agreed strategies to improve e-commerce conversion. • Keeping up to date with new trends in online marketing.

• Creating and maintaining pay per click (PPC) campaigns for hotels • Monitoring and optimising campaign performance using recognised KPIs • Analysing the web presence of hotels from a digital marketing perspective • Analysing website traffic and reporting on success of campaigns and strategies

• Creating and maintaining pay per click (PPC) campaigns for hotels • Monitoring and optimising campaign performance using recognised KPIs • Analysing the web presence of hotels from a digital marketing perspective • Implementing onsite and offsite search engine optimisation (SEO) strategies • Optimising hotel profiles on meta search and social media platforms • Analysing website traffic and reporting on success of campaigns and strategies

The Growth and trends of E-Commerce Webmarketing (Affiliation, SEM, SEO…) New technologies development Law technologies Big Data, ERP and Green IT

Commercial Law Law of obligations Private International Law Criminal Law