Stuart Jones

Creating innovative marketing campaigns for the element14 community launching products, developmental changes, webinars and other rich content programmes. All campaigns are planned, created and executed in house to tight budgets and timescales. Planning and executing Premier Farnell’s social media strategy across the global business. Developing social media for customer acquisition and optimising to ensure social delivers ROI.

Headed up social media within Nestlé UK consumer services and was seen as a luminary of social media within Nestle at a point where the company were early in their journey. Championed for social integration into the business and was able to work on some very exciting projects with broad scope. Project lead for testing and implementing social media monitoring at Nestlé UK. Daily brand monitoring and analysis of FMCG industry issues and other matters pertaining to Nestle brands, products and people.

Providing insight to marketing and corporate functions within Nestlé comprised of analysis of consumer data received through Nestle’s feedback channels. Much of this data was used in product development, quality improvements and the planning of promotional activities.

Social Sciences, Politics, Working With Young People