Susanne Pütz

Marketing & Vertrieb

Campaign development NEFF Global

responsible for coordination of EMEA Apparel, Footwear and Accessories line planning process, meeting the needed seasonal revenue and unit targets; working closely together with global product team and country organizations by communicating regional product needs to global team; close collaboration with European key accounts, purchase and marketing; accomplish cross-merchandised product assortments and initiatives on a seasonal basis; organizing seasonal sales meeting and providing the necessary sales tools

representing Europe at global line reviews and working closely together with US product team, coordination of European line selection process by aligning European market & consumer needs, pricing and forecasts, organizing EU sales meetings, close collaboration with European sales reps, key accounts, purchase and marketing, providing internal product trainings, (including a 6 months trainee)

analysis of FMCG market and performance of Dany Sahne portfolio, working on relaunch of Dany Sahne (developing commercial spot, implementation of new packaging design), working closely together with internal departments (purchase, logistics, R&D) and external design and media agencies, supporting marketing team in daily business

organizing promotion activities to launch SanLucar in the distribution area of Edeka south-west, supporting daily business