Svetlana Makeeva

Market Manager for following countries: Israel, West Bank, Mongolia Product: VANs

• Sales Operations Europe: business development • International assignment at Mercedes Benz Luxembourg: vehicle’s integration in the sales process • International assignment at Mercedes Benz France: development and improvement of the internal planning and reporting system, steering process, dealer network analysis

• Assisting in the preparation of the business plan for Southeast Asia, including profit and loss statement • Accompaniment of the planning process 2015 • Various analyses in SAP BW • Commission accounting • Daily business activities in market management

• Analysis and monitoring: market, industry, competitors • Development, evaluation and implementation of a marketing strategy • Participation in the development and expansion of the distribution structure for the CIS market • Close cooperation with sales and product management (customer visits, organization and participation in trade shows and customer events) • Involvement in the strategic planning and implementation of new products • Press and Public Relations

Master Thesis: “Adaptation of the Market Entry Strategy to the Peculiarities of the B2B-Marketing in CIS Countries”

• Customer management • Consultation with planning department • Shipping management • Working with following programs: MAPS, Manugistics, ISS, FIS, ASSIS, ICE • Item maintenance

Financial Management, Technological Innovation in Business and Marketing, Production and Operation Management, Brand Value, Product Strategy and Brand Positioning, International Business Design, Strategic Management, Economic Analysis

Strategic and International Marketing, Strategic and International Human Resource Management, Organisational Behaviour, Regional and Labour Economics, European Business Law, International Financial Markets and Portfolio Selection Theory, International Monetary Economics, Marketing Research

Economic models of employee motivation, Intercultural competence, Writing skills for academic English, German as foreign language

Banking, Finance and Credit