Tani Kopliku

Leading overall EU acquisition strategy for new-to-brand customers and driving positive trends with YoY growth. Activating new markets and channels & building a motivated team of experts and developing a forward thinking vision culture to grow the customer base for Lands’ End Europe.

Worked with some very talented people in Experian in a great agile environment and driving results through all digital platforms, leading in the space of SMEs. Managed overarching digital performance from refining user journeys onsite to targeted programmatic campaigns, complex SEO projects, Paid Search and digital campaigns.

Optimized national and international brands for acquisition through Search & Content Marketing. - Drove organic growth for brands like, eBay, Money Advice Service, Financial Times, Jobs Today. - Created creative Content Marketing strategies to fuel search marketing acquisition for global brands. - Used advanced technical SEO techniques to compete in top tear enterprises in finance & ecommerce.

Managed and delivered new lead generation and customer sign ups through all online channels throughout the full online customer journey. Designed a best in class conversion rate program incresing conversion rates through test and learn methodology.

Managed the full paid search strategy and tactical delivery for a financial website portofolio in debt management, mortgages, convenyancing, remortgages, and more. Delivered record numbers through blue water strategies where there was no competition in a really crowded market