Tanja Weinand

Manage team of several Product Managers, Marketing Services department and 2 Medical Managers in all activities and functions involving sales and marketing of 140 products and annual turnover of 150M CHF. Develop and implement key marketing and pricing strategies. Define key products and target markets to obtain best result. Coordinate communications and tracking of all marketing outcomes with various committees throughout company.

Direct team of 3 Product Managers in all activities and functions involving sales and marketing of 140 products and annual turnover of 150M CHF (covering 80% sales volume). Develop and implement key marketing strategies with core focus on cardiovascular, diabetes, and diuretics sectors. Elaborate forecasting for new and existing products. Conduct portfolio and pipeline analysis. Facilitate marketing training for sales force to optimise field performances.

Led product management and marketing efforts for 40-product portfolio (50M CHF annual sales) in therapeutic areas of cardiology, diabetes, dermatology, and narcolepsy. Developed marketing plans and strategies, defined marketing mix, determined pricing, and executed launches. Presented lectures aimed at product education, including metabolic syndrome and launch success stories. Worked with demand management to plan and forecast stocks. Controlled and developed budgets. Trained and developed sales force.

Managed key accounts in various therapeutic areas (oncology, central nervous system, and cardiovascular disease), including major clients Janssen-Cilag, Roche, Novartis, Essex Pharma, MSD, Mundipharma, Boehringer-Ingelheim, and Bayer. Consulted with clients to develop marketing initiatives and create relevant promotional material. Worked with team of 2 graphic artists to coordinate and deliver marketing projects. Wrote communication concepts for marketing campaigns, conducted presentations.

Pursued research projects, acquiring funding as necessary. Taught student courses on biological medicine. Served on Board of Examiners.

Coordinated and managed sales of generic products in various therapeutic environments, including antibiotics, cardiovascular disease, and gastroenterology in Saarland and parts of Rheinland-Pfalz. Built strong relationships with current customers while acquiring new ones. Provided consultancy for general practitioners, specialists, and pharmacists.

Note: Also completed study term in genetics at University of Auckland in New Zealand. Details available on request.