Thomas Greiderer

I help brands scale and expand internationally by supporting them with their growth marketing as well as on operational projects.

Employer branding & EU Workforce Staffing Germany

After a few years in the head office in Berlin, I relocated to London to build the local team from scratch. In this role I acted as the general manager driving all business activities from business development, establishing a local brand, strategic partnerships to client management and owning the local P&L. I was also consulting UK brands on their European and US expansion.

I built international team of marketing experts, consulting digital/e-commerce clients on all things growth marketing, with a focus on ROI positive campaigns. I acted as the lead growth and performance marketing consultant to our key clients and specialised in localisation and international go-to-market strategies. Example brands: Secret Escapes, EveSleep, Asos, Etoro, Wix, Tado, Holidaycheck and Asos.

I drove all marketing activities, built global strategy and an international team of 14. I managed the entire marketing funnel, focusing on performance and ROI. I also introduced direct response TV to the mix. I spearheaded strategic brand partnerships with mobile phone operators as well as moving the brand into the B2B space, teaming up with education providers. In addition, I built a global 24/7 customer service team.

KGB Deals was one of the biggest daily deal websites in the UK, providing offers and discounts for almost anything since 2010. I was responsible for developing and running the CRM, Content & Social Media strategies for the UK, US & France, achieving increased brand loyalty and retention, building an international team of 4.

I developed and implemented the strategy for digital advertising campaigns for Barclays Wealth International.

I ran and led national & global shopper marketing campaigns for Procter & Gamble on their Duracell and Braun brands.

I was responsible for leading design, build and rollout of new website for Lexus, encompassing strategic digital brand and marketing development, campaign activity and CMS integration. I also developed a pan-European social media strategy. In the run up to the Olympic Games in London 2012, I created the concept and managed an interactive, social platform to engage and excite Coca Cola employees on the opportunities presented by the sponsorship.

I spearheaded brand strategy for brands such as British Telecom, DHL & Lycamobile. This included brand development, national brand launches and ongoing brand-led & CRM campaigns across B2C & B2B.

I managed and led experiential activation and live events for brands such as Red Bull, Umbro and TFL. I also led pitches securing multiple new account wins for the agency.

I led the DACH region for Nissan Europe, being responsible for fully integrated campaigns across the region. I also spearheaded a major pan-European repurchase programme incl. rollout across 22 markets.

Strategic development and execution of experiential, live event, POS & shopper marketing campaigns, focusing on beauty and lifestyle brands such as COTY, Calvin Klein, Davidoff, Rimmel London, etc.