Tim Willeford

Head of marketing and communications

>Communications Director for Aetna's Innovation, Technology & Service Operations (ITSO) division and Managing Director for Aetna Marketing, Product and Communications. >Supporting Aetna Innovation Labs, Aetna's story around Big Data, technology innovation in health care, call centers, and communications for the 20,000+ employees of ITSO, the largest division in the company.

>External global communications for University Relations, Academic Initiative, IBM Venture Capital Group, the Global Entrepreneur Program initiative and SmartCamp startup events. >External communications for Enterprise Transformation, IBM's CIO, and Service Product Lines in Global Technology Services. >Conceptualized Project Big Green energy and environmental campaign for the data center, for which I received IBM's Chairman's Award. >Media relations for System X (xSeries) and BladeCenter.

I managed worldwide public relations for HP ProLiant servers, OpenView software and the New England Initiative community relations and sponsorships. Launched Compaq blade server line and Adaptive Infrastructure campaign. Helped lead Compaq through the merger to HP, maintaining #1 market share in the industry standard servers market with $8 Billion in annual revenue for that product group.

International Business, Marketing