Timothy Gruesser

Accountable for unit growth and overall promotion of Visa & Mastercard gift cards and Reloadable Prepaid cards to maximize customer appeal. Generate significant revenue by devising and implementing merchandising strategies, Plan-O-Gram assortment, inventory ordering, sales, promotional calendars, data analysis, introducing new products, sales on B2C channel, and standing up B2B platform. Formulate strategy to drive sales in external channels in effective coordination with external partners.

Partnered with vendors to execute promotional strategies to drive volume growth. Understand market/industry trends to inform strategy. Lead all aspects of the ATM, Coinstar, gift card exchange, and reloadable prepaid card lines of business, including a $42M budget. Manage operational and marketing aspects of campaigns in conjunction with divisions and vendors. Create and maintain weekly/monthly reports to inform budget and re-forecasts.

Played a key delivering on budget goals, development and implementation of ATM strategy to meet budget goals for Kroger and have a lead role in negotiations with vendors. Ensured seamless operations and communication between divisions and ATM vendor by sustaining strong relationships.

Automated store HR functions and minimized labor hours at store level by launching an HR system enterprise-wide which directly and indirectly impacted over 400,000 associates at store level. Identified areas of improvement and organized ExpressHR 2 training sessions at assigned divisions and created training manual templates for division use. Conducted data analysis on an audit of the three systems comprising the ExpressHR 2 application to troubleshoot and fix discrepancies.