Tiphaine de Malleray
Angestellt, Senior business consultant - Procter & Gamble DACH, IRI Information Resources GmbH
Frankfurt am Main, Deutschland
Werdegang
Berufserfahrung von Tiphaine de Malleray
Bis heute 3 Jahre und 9 Monate, seit Jan. 2021
Senior business consultant - Procter & Gamble DACH
IRI Information Resources GmbH1 Jahr und 10 Monate, Jan. 2018 - Okt. 2019
Marketing Consultant Manager, Emerging Brands Project Owner
Catalina Marketing
Lead a new value proposition addressed to the emerging brands • Management of my own team : 5 consultants • Creation of the project’s roadmap: identify commercial opportunities, forecast • Adapt the existing proposition to specific needs : selling supports, plan designs, pricing, funnel • Optimization of internal and external processes • Advisor to executive and operational teams • Develop from scratch and ensure new partnerships to extend the company's activity
1 Jahr und 8 Monate, Mai 2016 - Dez. 2017
Junior Marketing consultant - FMCG
Catalina Marketing
• Commercial assignment: development of sales opportunities from inactive accounts through a daily customer relation • Brand performance analysis (panel synthesis) • Design of targeted promotion plans that meet clients’ KPIs, responsible for final reports
6 Monate, März 2015 - Aug. 2015
Operational Marketing Assistant
IKEA
• Creation of local media plans for two stores openings (Bayonne / Mulhouse - FR) • Definition of the sales promotion strategy • Monitoring of the daily business : budget control, analysis of the sale’s impacts • Sales force support : opening ceremony week organization, teams coaching
6 Monate, Sep. 2014 - Feb. 2015
Junior Consultant - Branding and Packaging
Carré Noir
• Management of global rebranding process : graphic standards, packagings, billboards • Coordination of cross functional teams workflow • Warrant of the customer relationship. Accounts : Nestlé, Fleury Michon, Mustela, Pernod Ricard
Ausbildung von Tiphaine de Malleray
1 Jahr und 1 Monat, Sep. 2012 - Sep. 2013
Marketing Management
Johann Wolfgang Goethe-Universität Frankfurt am Main
Accounting, Finance, Management, HR Management, Brand Management and Marketing German : Full professional proficiency
6 Jahre und 4 Monate, Sep. 2010 - Dez. 2016
Marketing, Vertrieb
Université Paris Dauphine
CRM, International Marketing, Category Management, Retail Marketing, Merchandising, Negotiation
Sprachen
Deutsch
Fließend
Englisch
Fließend
Französisch
Muttersprache