Travis Truesdell

- Central contact for daughter companies and importers - Project manager - Marketing planning, conceptualization and implementation - Brand development and transition management - Identity guideline implementation - Campaign management - Event management - Material localization - Photo and video development

- North & South America, India, Australia & New Zealand - Corporate Marketing point of contact for daughter companies and importers - Marketing planning, conceptualization and implementation - Brand development and management - Identity guideline implementation - Campaign management - Event management - Dealer/importer website management system, "Web Manager" - Brochure development - Photo and video development - Website content editor (www.claas.com)

- Supervisor: marketing specialists and interns - Marketing strategy - Brand Management - National advertising - Dealer co-op advertising - Media and public relations - Customer events - Campaign development (online and offline) - Creation and content editor of customer magazines - Photo and video production - Customer loyalty programs (web, direct mail, events, promotions) - Website management (www.claasofamerica.com)

- Sales & Logistics (Omaha, US) o Customer database o Machine order planning - Demonstration team (Harsewinkel, DE) o Customer care - Communication (Harsewinkel, DE) o Product presentations

- Marketing strategy - Campaign development (online and offline) - Media and public relations - Member acquisition promotions - Member retention programs - Taught financial responsibility in local classrooms - Customer events - Creation and content editor of monthly customer magazine - Website management (www.weldschoolscu.com)

- Accounts payable for radio and television advertisements - Supervisor: Interns - Script writer for television and radio advertisements - Press release editor

Parts Professional, Full Time (3) summers 2000 - 2002 Mechanic/Shop Parts Professional, Full Time (2) summers 1998 - 1999 Shipping & Receiving Dock, Part Time (2) summers 1996 - 1997 - Sale of farm equipment parts - Parts counter and phone sales - Stocking and ordering for customers - Stocking and ordering for shop inventory - Shipping and receiving

- 20 hrs./week, 10 week minimum internship - Support Account Executives with editorial content - Support Designers with campaign ideas and content creation - Support Media Buyer with purchase confirmations - Client public relations tracking

Psychology Minor