Ulla Wendel

Full time client assignment at mobile.de, supporting the Financing Business Unit in the User Acquisition Product & Tech Team - Insight generation for triggering product initiatives, shaping the UX for financing on mobile.de (Web & Apps) - AB test & product analyses via Optimizely, GA & Looker to provide recommendations reg. further experiments & product development - Enablement of team to use data tools & provided dashboards for KPI monitoring - Establishment of efficient testing & tracking processes

- Conceptualization and project management of more than 100 AB-Tests, having increased conversion rates across a wide range of industries - Translation of quantitative analytics into actionable optimization ideas - 1:1 consulting for roadmap planning and test prioritization - Sparring partner for optimization projects, providing valuable input with regard to a well-performing user experience

- Using quantitative analytics to identify usability and performance weaknesses - Recommendations for AB tests, their prioritization and roadmap planning - Project management of the entire optimization process - Project management of the design and development phases as well as AB test setup and monitoring - AB test analysis, results evaluation as well as guidance with regard to next steps

- Optimization of the visual appearance and user experience of the e-commerce shop in 15 European markets - Owner of product sorting, filters, onsite search & product recommendations - Supporting marketing and brand campaigns as well as SEO & SEA teams by managing in-grid content & landing pages - AB testing input & coordination based on quantitative analytics

Optimierung der europäischen e-commerce Seiten durch gezielte Produktsortierung und -platzierung. Verbesserung der on-site Suche. Management der Präsenz von miadidas innerhalb der e-commerce Seiten.

- Successfully supported the re-launch of the mi adidas mass customization onsite experience across >20 international markets - Content Management for the B2C mi adidas platform in 15 EMEA markets and the B2B mi team platform globally

Verfassen einer Masterarbeit zum Thema Suchmaschinenmarketing, Keywordsuche, Google AdWords Kampagnen, Onsite und Offsite Optimierung

Unterstützung im Bereich Suchmaschinenmarketing, Betreuung versch. SEA Google AdWords Kampagnen, Erstellung von SEO Analysen

Assistenz in Marketing/Kommunikation, Allgemeine administrative Tätigkeiten, Webseitenbetreuung mithilfe des CMS typo3, Erstellung/Design von Promo-Materialien

Praktikantin in der Logistik, Schwerpunkt Beschaffungsmanagement

Customer Relationship Management, Strategic Marketing, Market/Product Diversification, Consumer Behavior, B2B Marketing

Economia e Gestione Aziendale

Energy & Development, Market Diversification, supply Chain Management