Vanessa Thompson

-Led outsourced teams across Supply and Demand departments, ensuring seamless collaboration and alignment with Adorphic’s strategic goals. -Developed and maintained key relationships with supply partners and demand-side clients, optimising performance and revenue growth. -Provided strategic insights to guide product development and market expansion initiatives, positioning Adorphic as a key player in the ad tech landscape.

-Led the development and deployment of cutting-edge programmatic advertising solutions, increasing revenue by 35% year-over-year. -Managed a team of 15 engineers and account managers to integrate DSP and SSP technologies for seamless client performance. -Designed and implemented custom algorithms for audience segmentation and bidding optimisation.

-Spearheaded partnerships with leading advertising platforms, securing exclusive deals that contributed to 20% growth in platform adoption. -Introduced AI-driven analytics to enhance partner performance, resulting in a 50% improvement in campaign ROI. -Directed cross-functional teams to roll out industry-first solutions combining contextual and behavioural targeting.