Varun Thunuguntla

• BU Management: Leading the B2C business and live operations. P&L Acccountability. • Digital Sales & Marketing: Promotion and distribution of web products + mobile apps focused on weather, through performance marketing, product management. • Consumer Strategy: Develop global strategy through in-depth business plans and product vision catering to local markets with a user focus.

• Team Management: Led mobile marketing, strategic/operational international mobile campaigns and channel cooperation. Budget and personnel responsibilities. • Product Marketing: Conduct market and competition analysis, product fit and growth strategy. • Mobile Development: Further development of used technologies and tools, New platform implementation, social media marketing. • TV Advertising: Planning and executing TV advertisements and evaluating GMV spend.

• Zalando App Launch: Planning & promotion of the Zalando Mobile App (iOS/Android) , product and strategy, • Mobile SEM/Display: France, Spain, and Italy and DACH GDN remarketing • Business Analysis: In depth analysis and optimization in tandem with marketing intelligence • Partner Relationship Management: Building and nurturing relationships with partners through different portfolio offerings. • Project Management: Project delivery of an internal reporting dashboard with external developers.

Highly visible cross-business sourcing role, requiring strategic vision, result delivery, project and stakeholders management . Included KPI management and internal marketing & promotion of the Knowledge Management System and the back office Corporate Sourcing function (Indian team of 12 people.)

Portfolio Account Management helping devise strategy for top tier advertisers and developing accounts. Included Project Quality analysis, Training and Campus recruitement.

International Business, Law, Prodcut Marketing, Marketing Management, Commercial Studies, Accounting, Finance, Cultural communication, Languages

Micro Economics, Econometrics, Macro Economics, Financial Economics, Public Finance