Verena Pfältzer

As part of an interdisciplinary team, I participated in workshops and hackathons to develop a new digital services based on car data, including wireframing and prototyping of those services. We then focused on user testing to see how users react to services and where the customer journey could be improved. As member of an organisational team for a major internal conference on the digital future I was responsible for the development of a workshop concept on future customer expectations.

During te internship I was especially involved in the field of product management, in the management of the online shop and supply chain management. During the time as a working student, my focus was on marketing such as conceptualization and implementation of newsletter campaigns, administration of social networks and some online marketing activities.

The internship at Nicola Finetti, a premium fashion manufacturer located in Sydney, was a very creative work where I was especially in charge of conceptualizing current look books for PR purposes and of getting in touch with media partners such as magazines and bloggers. Besides I had a supportive role in stock management, shooting organization and product development.

This internship focused on supportive tasks in the fields of market research, data update and benchmarking tasks located at a tourism agency in Quito, Ecuador. It was especially precious as a first experience of working abroad as I got to know a completely different yet impressive culture and its habits.

Key modules: Digital Design Methodologies, Digital Innovation, Systems Project Management, Data Visualisation, Digital Design Applications Thesis: "Talking to a Friend or a Butler - The Impact of Human-likeness on User Experience in a Speech-Assisted Smart Home Environment"

Majors: Marketing, Brand Development This bachelor degree course has a strong practical attitude. It puts focus on marketing and brand development (market research projects, brand concepts, communication concepts, etc.).

Majors: English & French Minors: Mathematics, History Overall Grade: 1.4 (A+)