Viktoria Konrad

Digital Impact: - Co-Leading an AI Transformation Team to orchestrate and scale AI enablement - Shaping the strategic direction and driving the AI transformation of workforce, skills, ways of working and organizational structures - Developing the AI vision, leadership principles and AI competency model from a people perspective Employee Experience: - Defining and driving an Employee Experience leadership training concept - Shaping and enabling the end-to-end employee journey, including impact measurement

- Led the development and implementation of the Customer Journey for e-mobility - Integrated Customer Experience KPIs to measure and evaluate the customer experience - Managed Opportunity & Portfolio Management to identify, evaluate and prioritize cross-functional digitalization projects

- Developed and implemented the BMW Motorrad Corporate Identity internationally and created key brand assets (e.g., Brand Book, Brand Magazine, Calendar) - Developed and executed brand campaigns and led the collaboration with singer Wincent Weiss - Digitized product communication and automated content creation - Led agency and project teams with budget and results accountability

- Leading international online product communication and market launch campaigns, from strategy to implementation and performance measurement - Executing and analyzing international (mobile) website benchmark studies

- Consulting & customer service - Creation of creative briefings - Production of advertising media - Research (trends, competitors etc.)

Marketing BMW Group Classic, Kommunikation BMW Besuchererlebnis (BMW Welt, BMW Museum) - Creation of communication plans - Execution of benchmark analysis - Conception and visualization of the positioning of BMW Welt, BMW Museum and BMW Group Classic

Marketing, Management & Führung

Wertschöpfungsmanagement (Marketing, Management, Logistik)