Viktoria Konrad

- Co-Leading the Transformation Team to drive digital impact - Defining the strategic target picture and driving implementation of how AI impacts workforce design, skills, ways of working, and organizational structures - Enabling leadership to actively shape and scale digital transformation across the BMW Group Employee Experience: - Defining and driving an Employee Experience leadership training concept - Shaping and enabling the end-to-end employee journey, including impact measurement

- Making brands tangible (development of corporate identity) - Finding new ways of providing customized product information - Establishing digital ways of content creation (copy writing process) - Implementing new ways of working

Project lead: online product communication & international online market launch campaigns: - campaign strategy & analysis - creative concept - implementation

- Consulting & customer service - Creation of creative briefings - Production of advertising media - Research (trends, competitors etc.)

Marketing BMW Group Classic, Kommunikation BMW Besuchererlebnis (BMW Welt, BMW Museum) - Creation of communication plans - Execution of benchmark analysis - Conception and visualization of the positioning of BMW Welt, BMW Museum and BMW Group Classic

Marketing, Management & Führung

Wertschöpfungsmanagement (Marketing, Management, Logistik)